Global Market Research

Consumer Market Research

B2B Market Research

Consumer and B2B Market Research
Custom designed to meet your initiatives

Every market research project Rose Research conducts is customized to fit the specific needs of each client and project. We are versatile – offering a range of methodologies and research solutions that present the most reliable market insights and solutions to fit every budget.

Custom market research projects include one or more types of studies:

• Attitude & Usage Studies
• Advertising Tracking Studies
• Advertising / Positioning Research
• Brand Awareness/Identity / Brand Health Studies
• Competitive Analysis
• Customer Loyalty / Churn Defection Studies
• Customer Satisfaction / Tracking Studies
• Employee Satisfaction / Engagement
• Focus Group / IDI Projects
• In-depth Category Analysis

• Mystery Shopping
• New Market Penetration Projects
• New Product Concept Tests / Screens
• Packaging Testing
• Patient Journey Studies
• Price Elasticity Projects
• Segmentation Research
• Statistical / Drivers Analysis
• Strategy Assessment / Analysis
• Target Market Development/Assessment

Every market research study is designed and managed by the executive team – 
A partner of the firm is involved in every aspect of your project.

 Reliable, secure, and always confidential –
Trusted partner – Your privacy is as important to us as it is to you

We deliver the highest quality market insight – on time, within budget, no surprises.
Our hands-on approach to every project ensures that client deadlines are met.

What about the Turnaround Time? 
Virtually every project we conduct can be accessed and analyzed in real-time, so our
team can turn around a study with reliable data from start to finish in a matter of days.

At the forefront of advances in
market research innovation for nearly three decades

Rose Research has been developing proprietary market research techniques and working with the latest market research technology long before it was called martech.

Over the course of 30 years, Rose Research has created several groundbreaking techniques that help marketers in all industries better understand what their customers think, need, and feel. We integrate these market research methodologies with state-of-the-art data collection platforms and customize the best approach to best serve our clients’ goals.

Probe

A unique Hybrid approach to online quantitative data collection in which whereby a live, professionally trained moderator initiates a free- flowing/diagnostic, one-on-one conversation while targeted respondents are participating in a (an online?) survey. This approach provides the best of both worlds – in-depth quantitative data supported by rich, diagnostic qualitative insights that would be impossible to capture through a traditional online investigation. This technique is used to enhance virtually any online quantitative study.

I-Group

Simply put – one of our newest offerings is the equivalent of a traditional focus group on steroids! Taking advantage of Artificial Intelligence technology, our I-Group platform enables marketers to conduct large-scale online qualitative focus group conversations with hundreds of individuals simultaneously. Results are generated in real-time for immediate feedback – without any travel!

 

In one night, we can now speak with as many respondents as if we conducted 10 or more traditional focus groups with more statistically reliable insights – at a fraction of the time and cost! Our clients refer to this technique as a “game changer”! See the Case Study

Strategic Assessment Technique

While our extensive normative database of 4,000+ studies provides the backdrop for nearly all our analyses, it also serves as a point of reference for strategy optimization – for both existing and new brands/products.

 

Examining target market attitudes toward key indices coupled with high-level statistical analysis has helped established and new-to-market brands/products maximize their sales potential both domestically and on a country-by-country basis.

Online Eye-Tracking Technology

Traditional eye-tracking has historically been extremely expensive and qualitative in nature. Using respondents’ own computer webcams, we can now conduct eye-tracking exercises with quantitative samples for a fraction of the cost.

Imagery Analysis

Communication is more visual than ever before. Rose Research works with technology that analyzes and codes/tags images. Through our strategic technology platform partnerships, we ask respondents to share an image that captures their feelings about a subject within the context of a marketing research project – i.e. “what is the key to a healthy lifestyle for you?”. Our Artificial Intelligence driven platform analyzes the images, codes them and develops statistical correlations to determine the relationships between the various images – revealing an additional layer of data.

Image Mapping

Our Image Mapping technology can be used to test any stimuli – from advertising, to package design, to copy and text. This tool can be is used to see learn which elements are most eye-catching and compelling. Heat maps generated from this technique illustrate elements which resonate both positively and negatively to their with the target market audience – providing the ability to maximize the effectiveness and impact of all types of stimuli.

Childscope

A proprietary approach to children’s research – developed over 50 years ago, but modernized for today’s world, our Childscope technique is consistently reliable because it resonates with children. Five-point scale questions become “bullseye-boards” and ranking questions turn into a “Lego-stacking” exercise for our youngest study participants (4 – 9 years of age), while questions for young people under 16 are worded in a way they can respond more accurately.

 

Another unique approach to our Childscope methodology is the way we obtain purchasing insight. The child and parent are questioned independently and at the end of our conversation they’re asked to make a joint-purchase decision together, replicating the interaction that takes place between a parent and child in a real-world situation. See the Case Study

Mystery Shopping

A proprietary approach to children’s research – developed over 50 years ago, but modernized for today’s world, our Childscope technique is consistently reliable because it resonates with children. Five-point scale questions become “bullseye-boards” and ranking questions turn into a “Lego-stacking” exercise for our youngest study participants (4 – 9 years of age), while questions for young people under 16 are worded in a way they can respond more accurately.

 

Another unique approach to our Childscope methodology is the way we obtain purchasing insight. The child and parent are questioned independently and at the end of our conversation they’re asked to make a joint-purchase decision together, replicating the interaction that takes place between a parent and child in a real-world situation. See the Case Study

Predictor/Sales Forecasting

Our proprietary Predictor sales forecasting tool was developed by our founder, Steve Rose, over 40 years ago and is still being used by marketers market researchers today. Our Predictor tool estimates real-world sales for a new product or line extension and determines the effects of alternate advertising plans for both new-to-market and existing products/brands. This unique methodological and statistical approach has been proven accurate 9 out of 10 times at the 95% confidence level and is more cost effective than other approaches.

Want to work with us?
Get in touch and we’ll walk you through the rest.