Steven H. Rose, a former executive vice-president of Yankelovich, Skelly and White and partner at the Daniel Yankelovich Group in New York City, established Rose Research as a full service marketing research company in 1990.

Over the course of his career, Steve’s been instrumental in developing a number of pioneering techniques that are still used in the marketing research industry today. From new product sales estimates/forecasting models, to unique approaches for interviewing children, he’s been trailblazing in the marketing research industry for nearly 50 years.

Thirty years later, with hundreds of happy clients and a healthy data library/normative database of over 4,000 studies, Rose Research continues to evolve under the leadership of Kelly Ewen and Brad Rose, the partners driving the company’s growth for over 20 years.

Their history of experience combining time-tested market research strategies with new and emerging insight technologies positions Rose Research as one of the world’s leading market research specialists.