A unique and proprietary technique that enables marketers to determine which marketing strategy stimulates sales the most.
Having a motivating strategy is the key to driving sales higher. Specifically, the absence of “brand building” efforts that fail to clearly differentiate the brand/product with a relevant message is simply a waste of money. It is of vital importance to clearly communicate the major selling points of your product.
“SAT” allows you to test alternate strategies – i.e. a “quality message”, a “versatility story”, a “health positioning”, a “safety positioning”, “value” etc. The end result identifies the “winning” strategy from a sales perspective.