CAPABILITIES

Provides clients with the price a consumer is “willing” to spend for a product or service.

A BATTERY OF KEY QUESTIONS

Three key questions are administered to consumers (along with diagnostics) in order to determine the price point that will return the most revenue.

OUTPUT

Can be used in all categories and quickly turned around and cost effective.

ADVANTAGES

Provides a “range of acceptable prices” for clients to consider

Outputs a “normal price” – the price consumers would “like” to pay

Gives clients the “optimal price” for their product/service – the price consumers would be “willing” to pay

rose research has developed a battery of price related questions, which at the end of the day provide our clients with a “range of acceptable prices”, a “normal price” (the price consumers would like to pay for a product/service) and an “optimal price” (the price consumers would be willing to pay for a product/service).