Provides clients with the price a consumer is “willing” to spend for a product or service.
Three key questions are administered to consumers (along with diagnostics) in order to determine the price point that will return the most revenue.
Can be used in all categories and quickly turned around and cost effective.
Provides a “range of acceptable prices” for clients to consider
Outputs a “normal price” – the price consumers would “like” to pay
Gives clients the “optimal price” for their product/service – the price consumers would be “willing” to pay
rose research has developed a battery of price related questions, which at the end of the day provide our clients with a “range of acceptable prices”, a “normal price” (the price consumers would like to pay for a product/service) and an “optimal price” (the price consumers would be willing to pay for a product/service).