New products/services can be tested at alternate price points, as well as varying advertising support levels, package designs, etc.
Unique system which replaces real-world test markets by putting consumers in realistic simulated buying situations.
Provides reliable market share or volume projections at the 95% confidence level.
Can be used to test:
- Competitive intelligence
- Price points
- Advertising support levels
- Realistic buying situation
- Normative Database covering virtually every product category
- Quick turn around
- Flexible testing system (can test all marketing variables)
- Cost effective system
- An evolutionary behaviorally-based research system that helps marketers forecast sales potential for new products or line extensions. Projection studies have been successfully conducted thousands of times and have been correct 9 out of 10 times at the 95% confidence level.