CAPABILITIES

New products/services can be tested at alternate price points, as well as varying advertising support levels, package designs, etc.

HOW IT WORKS

Unique system which replaces real-world test markets by putting consumers in realistic simulated buying situations.

OUTPUT

Provides reliable market share or volume projections at the 95% confidence level.

Can be used to test:

  • Competitive intelligence
  • Advertising
  • Price points
  • Packaging
  • Advertising support levels
ADVANTAGES
  • Realistic buying situation
  • Normative Database covering virtually every product category
  • Quick turn around
  • Flexible testing system (can test all marketing variables)
  • Cost effective system
  • An evolutionary behaviorally-based research system that helps marketers forecast sales potential for new products or line extensions. Projection studies have been successfully conducted thousands of times and have been correct 9 out of 10 times at the 95% confidence level.