Ability to survey via smartphone, tablet, etc. by either scanning a QR code, texting a “keyword” to the designated number, or using Geo-fencing.

Increased consumer engagement (offers on-spot incentives that consumers can use immediately upon survey completion).

Ability to engage with respondents on location, in real-time and get their feedback instantly.

Ability to ping their phone with a survey upon entering/during/exiting a location using Geo-fencing capabilities if their “location services” is turned on and they’ve allowed it.