Company Executives

Each individual project. Dedicated team.

STEVEN ROSE

Mr. Steven Rose has been in the forefront of the market research industry for the past 40+ years. He started his career in the advertising research business conducting advertising and tracking research studies at Ogilvy & Mather, D’arcy Advertising and Grey Advertising. The majority of his career, however, has been at Yankelovich and his own firm, rose research. At Yankelovich (18 years), Mr. Rose started out as a research analyst and worked his way up to become Executive Vice President and a Partner in the company. During his tenure at Yankelovich, his job responsibilities included – – overseeing the analytical staff of the firm and pioneering the development of a new sales forecasting tool (“the Laboratory Test Market/Predictor”) which was the first service on the market which estimated new product sales prior to marketplace introduction. Another research product he helped develop was the first “lifestyle research” service (“Monitor/Scan”) which provides corporate America with an understanding of the attitudes, lifestyle and behavioral practices of consumers. After being with Yankelovich for 18 years, Mr. Rose left the firm to start his own research company, rose research, in 1990. Since then, he has continued to stay in the forefront of the research community by continuing to innovate and has made rose research one of the leading firms in America. Mr. Rose has delivered speeches at many conferences (including the ARF – Advertising Research Foundation, the AMA – American Marketing Association and many associations) and has been quoted in numerous marketing research publications.

BRAD ROSE

Brad Rose has been working at rose research, conducting both qualitative and quantitative research for the over 20 years. Mr. Rose has conducted research projects, both quantitative and qualitative around the world, including advertising testing/tracking, sales/volumetric forecasting, new product launches, etc. Prior to working at rose research, Brad was a research analyst at Lowe & Partners SMS – working on a number of Fortune 500 accounts. Before working at Lowe, Mr. Rose was in the sports marketing field, working on sponsorship opportunities – partnering sponsors with various events. Mr. Rose has participated in high level presentations to members of the FDA and USDA and is a member of a number of scientific advisory councils for various government commodities. He graduated from Emory University in Atlanta, Georgia with a Bachelor of Arts Degree.

KELLY EWEN

Kelly Ewen, Executive Vice President of rose research, has 20 years of experience in the marketing research business. Prior to joining rose research, Kelly worked for Euromotor Reports, a marketing research company in London, England, where he was a market research analyst responsible for overseeing European automotive research studies. After leaving Euromotor Reports, Kelly worked at Publishers Clearing House, a marketing firm, in New York where he was a marketing analyst. His responsibilities were to evaluate business plans, as well as tactical initiatives & strategic partners the company was considering, as well as advertising testing. For the past 18 years, Mr. Ewen has been working at rose research, a full service marketing research firm. He is responsible for overseeing programming, questionnaire development, data tabulating and client service, as well as our new product sales prediction system (“PREDICTOR”) – which estimates share and/or volume for new entries before they are introduced into the marketplace. Mr. Ewen graduated from Syracuse University in Syracuse, New York with a Bachelor of Arts Degree in Marketing.