Unique technique developed to engage children 3 years of age or older in marketing research projects. Interactive “joint purchase decision” scenarios – takes into account the wishes of the child, the desires of the parent and the discussion that takes place between both parties at POS.
The child is encouraged to participate in the research process through a number of “gaming techniques” (i.e. building blocks for ranking questions, emojis to rate satisfaction/interest, etc.)
The child’s parent is also engaged in the research – providing feedback on their own and monitoring the child’s progress through the survey.
Our unique “hybrid” tools can be built into any CHILDSCOPE study – providing even greater diagnostic feedback.